Boycott Nestle Week October 25th – 31st 2010!
For years Nestle have been throwing their heavy handed marketing tactics around. I first became aware of the insidiousness of this company when I was at Uni – nigh on… well lets not talk about how many years ago that was, let’s just say a bloody long time! I was shocked and stunned and a little bit amazed that this company who loves to give the impression of wholesomeness was promoting it’s baby formula in developing countries as better than breast milk! Lets break that down. In developing countries you are lucky if you have any fresh water available at all let a lone boiling it, buying bottles, washing them up, sterilising them and feeding your baby while you’re trying to tend the crops, forage for food or tend the family!
According to Unicef, it’s estimated that improved breastfeeding practices could save some 1.5 million children a year. That’s a shite load of kids!
Before I go on, and I hope I haven’t lost you (I’ll forgive you if you’ve moved on though). I believe breast is best BUT and this is a BIG BUT I believe more in the Happy Mummy – Happy Baby philosophy! I tried to breast feed my son for 6 weeks but we both just couldn’t get it together. I will talk more about this and the guilt I felt personally and the guilt that got laid on me by his father at a later stage. This boycott is about making artificially feeding your baby safer too!
I’m a bit tardy to officially join this boycott campaign but I’ve been boycotting this company unofficially for years!
Here is a little excerpt from the baby milk action group.
“Nestlé is the target of a boycott over its aggressive marketing of baby milks around the world. International Nestlé-Free Week (25 – 31 October 2010) is a time for those who support the boycott to do more to promote it and for those who don’t boycott to give it a go, at least for a week, by avoiding Nescafé, the principal target of the boycott, and other Nestlé products. Nestlé is one of the four most boycotted companies on the planet, according to GMI, and the boycott has forced important changes. During International Nestlé-Free Week 2010, Baby Milk Action is calling on the public to email Nestlé over its latest global baby milk marketing strategy. Nestlé is targeting mothers and health workers with the claim its formula ‘protects’ babies even though babies fed on formula are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. Nestlé is accused of undermining the ‘breast is best’ message by claiming its formula is ‘The new “Gold Standard” in infant nutrition’ (image below). Nestlé is also accused of refusing to provide important information to parents and carers who use formula. Nestlé has already received thousands of emails, but is so far refusing to drop this marketing campaign.
The International Code of Marketing of Breastmilk Substitutes, adopted by the World Health Assembly in 1981, prohibits companies from putting idealising text and images on labels and limits them to providing scientific and factual information to health workers, who are given responsibility for advising parents.
Nestlé is also accused of refusing to warn on labels that powdered infant formula is not sterile and may contain harmful bacteria and the simple steps to follow to reduce the risks. Following a Baby Milk Action campaign, such warnings now appear on powdered formula labels in the UK.